As the second-largest search engine in the world and with over 2 billion active users across the world, according to HubSpot, it’s hard to ignore YouTube. On top of that, HubSpot also confirms that a
As the second-largest search engine in the world and with over 2 billion active users across the world, according to HubSpot, it’s hard to ignore YouTube. On top of that, HubSpot also confirms that a quarter of those on the web spends over 10 hours watching videos every week. So, if you haven’t already, you should check out this tool and see what’s possible with a video maker. Give it a go and see what quality videos do to your rankings. After all, Google’s algorithms also now favor videos in their search results.
Maximizing Your YouTube Reach With a Video Maker
Yes, videos are here to stay. Nevertheless, you should think about how you make a video and how it can work with text, as per some of the following tips:
- Post awesome and original content
- Create series
- Leverage cards and end screens
- Add unique and enticing thumbnails
- Use playlists
- Share your content
- Build excitement with the Premieres feature
- Optimize YouTube SEO
Post Awesome and Original Content
It sounds obvious but the content is still the most important aspect of making videos. The more you can create videos that are unique, surprising, or entertaining then the more likely people will watch them to the end. Clearly, you’ll need to first work out what your potential viewers want to watch before making your first video.
Before you get started with your online video maker, you might therefore want to think about what niche you’re targeting and what your potential competitors are doing. Moreover, including text is now a good differentiator although you need to make sure that it’s either a very high-quality transcript or that it’s a blog that supports your overall message.
You want people to stay and preferably come back to your channel. A useful trick is therefore to create videos across a period of time. Perhaps you can upload a series of episodes or other updates when you make videos?
The good news is that this is very easy to do with a video maker because you can create videos in minutes for your business. Moreover, you can easily customize the video templates so that you don’t have to worry too much about the structure of your videos. Of course, you’ll probably still want to drag and drop your own content but you’ll be guaranteed professional-looking quality videos regardless of how much editing you do.
Leverage Cards and End Screens
YouTube has some very useful tools including cards and end screens that are easy to use. Both of these are very similar and basically allow you to flash a link in the corner of your online videos. This could be a link to more content, for example. Although, you can also use the end screens to encourage viewers to subscribe. All of this is to build further engagement.
Add Unique and Enticing Thumbnails
Thumbnails help make your videos online stand out. Images tend to jump out at us when we view a screen. If those images are fun, intriguing, or otherwise appealing then we’ll generally be curious enough to check out the corresponding free videos online.
Another useful tool from YouTube is playlists such that your channel simply continues playing videos for your viewers. Psychologically, it takes effort to stop watching something and if you’ve created videos that are appealing then the chances are that your viewers will be hooked and watch several in a row. This will do wonders for your watch time statistics which YouTube loves.
So, don’t hold back and get started with making videos. The more content you produce with your video maker software then the more viewers have to watch. It’s simple math to keep people on your channel page.
Share Your Content
Social media is all about communities. The more you can share across your different channels and also get others to comment and share, the more likely people will see your videos online.
Build Excitement With the Premieres Feature
Creating anticipation with your videos online can be very powerful. That’s probably why YouTube has the premiere tool. Basically, you can schedule some hype before your online video goes live. Think of it as a movie trailer. You might also want to consider using your video editor to add music with no rights reserved usually on offer from most software tools out there.
Optimize YouTube SEO
Last but not least, you need to make sure that you optimize your content when video editing, just like for any good search engine. For example, get the right keywords in your titles and any supporting or description text. Also, don’t forget to include video tags before you download your video. Your viewers won’t see them but they’re important to help YouTube rank your online video.
Parting Words on Using a Video Maker to Boost your YouTube Reach
When making videos online, it’s important to stand out as much as possible whilst also appealing to your potential viewers. Once you know that, you can then plan your content and easily produce quality videos with any video maker. The software is designed to do the hard work through any video template you choose, whilst guaranteeing a professional look. Don’t forget to leverage the YouTube tools such as cards and premieres whilst of course, optimizing your keywords and text. Work through all this and then you’re bound to increase your reach and generate more leads.